Privacy Policy

Introduction

This Privacy Policy explains how BusyBody Fit LTD collects, uses, processes, shares, and protects Your information when You use the BusyBody mobile application, website, and related services, collectively referred to as the “Service”. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

1.1 Interpretation

Words with capitalized initial letters have meanings defined under the following conditions. These definitions apply regardless of whether they appear in singular or plural form.

1.2 Definitions

• Account – the unique profile created for You to access the Service.
• Application – the mobile application titled “BusyBody”.
• Company, We, Us, or Our – BusyBody Fit LTD, with registered address at 168 Holland Road, W14 8AH, London, United Kingdom.
• Device – any device capable of accessing the Service, such as a smartphone, tablet, or computer.
• Personal Data – any information that identifies or can reasonably be linked to an individual, including identifiable health-related information.
• Health Data – information You voluntarily provide relating to Your physical characteristics, health status, fitness, nutrition, goals, or activity. This may include weight, height, activity levels, workout logs, nutrition data, progress photos, and similar inputs.
• Usage Data – data collected automatically through use of the Service, including device information, log data, and analytics.
• User Content – any text, images, photos, videos, metadata, or other information You upload, submit, or generate through the Service.
• Website – any BusyBody owned or operated website, including busybody.io.
• You – the individual accessing or using the Service, or the legal entity on whose behalf such individual is accessing or using the Service.

2. Types of Data We Collect

We collect the categories of data described below. Some of this data may be considered sensitive personal data or health data under applicable privacy laws.

2.1 Personal Data You Provide

When You create an Account or interact with the Service, We may collect:

• First name
• Last name
• Email address
• Optional profile information You choose to provide

2.2 Health, Fitness, and Nutrition Data

To provide personalized fitness, nutrition, and wellness features, We may collect:

• Weight and height
• Fitness goals and preferences
• Activity logs and workout data
• Nutrition and food-related inputs
• Progress photos
• Any other health or wellness information You choose to enter

You control what health data You provide. Certain features of the Service cannot function without basic fitness or nutrition inputs.

2.3 User Content Including Photos

User Content may include:

• Workout-related images or videos
• Progress photos
• Text entries, notes, and logs

Important clarification: Progress photos are treated as highly sensitive. We do not use progress photos for AI training or model improvement.

2.4 Usage Data

We automatically collect certain information when You use the Service, including:

• Device type, operating system, and application version
• IP address
• Date and time of access
• Feature usage and interaction data
• Crash reports and performance diagnostics

This information helps Us operate, secure, and improve the Service.

2.5 Cookies and Tracking Technologies

Our Website uses cookies and similar technologies for functionality, analytics, and security. The Application may use mobile identifiers for analytics and performance monitoring.

3. How We Use Your Data

We use collected data only for legitimate, clearly defined purposes.

3.1 To Provide and Improve the Service

This includes:

• Delivering personalized fitness and wellness features
• Tracking workouts, nutrition, and progress
• Managing Accounts and user preferences
• Maintaining app stability and performance
• Improving product features and usability

3.2 AI and Personalization

Certain anonymized and aggregated data may be used internally to improve algorithms, recommendations, and personalization features. This data is not used to identify You.

3.3 Communications

We may contact You regarding:

• Account-related notices
• Feature updates and improvements
• Customer support requests

3.4 Marketing

We may send optional marketing or promotional messages. You may opt out at any time through in-app settings or email links.

3.5 Legal, Safety, and Compliance

We may process data to:

• Detect or prevent fraud or abuse
• Enforce Our legal rights
• Comply with applicable laws and regulations

3.6 Business Transfers

If We are involved in a merger, acquisition, financing, or sale of assets, Your information may be transferred as part of that transaction, subject to applicable law.

4. Legal Bases for Processing Under GDPR

For users in the United Kingdom and European Economic Area, We rely on the following legal bases:

• Your consent
• Performance of a contract
• Legitimate interests, such as improving and securing the Service
• Compliance with legal obligations

5. How We Share Personal Data

We do not sell Your Personal Data.

5.1 Service Providers

We may share data with trusted third-party service providers who assist with:

• Cloud infrastructure and hosting
• Analytics and performance monitoring
• Customer support tools

These providers are bound by confidentiality and data protection obligations.

5.2 Legal Requirements

We may disclose data if required by law, court order, or regulatory authority.

5.3 Business Transactions

Data may be shared as part of a merger, acquisition, or asset sale.

5.4 With Your Consent

We may share information where You explicitly direct or authorize Us to do so.

5.5 Aggregated or Anonymized Data

We may share aggregated or de-identified data for research, analytics, or business purposes.

6. User Content and License Rights

By submitting User Content, You grant BusyBody Fit LTD a worldwide, royalty-free, sublicensable license to use, store, process, modify, and reproduce such content solely to operate, maintain, and improve the Service.

We do not publicly display Your User Content without Your explicit consent.

Progress photos are never used for AI training or algorithm development.

7. Data Retention

We retain:

• Personal Data for as long as Your Account remains active or as necessary for the purposes described
• Health Data until You delete it or close Your Account
• Usage Data for limited periods unless required for security or legal purposes

Data may remain in backups for a limited time in accordance with standard retention practices.

8. International Data Transfers

Your information may be processed on servers located outside Your country of residence. Where required, We use appropriate safeguards such as standard contractual clauses to protect Your data.

9. Your Privacy Rights

Depending on Your jurisdiction, You may have the right to:

• Access Your Personal Data
• Correct inaccurate or incomplete data
• Request deletion of Your data
• Export Your data
• Withdraw consent
• Object to or restrict certain processing

Requests may be submitted through the Application or by contacting Us.

10. Deleting Your Personal Data

You may request deletion of Your Account and associated data, including health data and User Content. Some information may be retained where legally required.

11. Security

We use reasonable administrative, technical, and organizational measures to protect Your data. No system can be guaranteed to be completely secure.

12. Children’s Privacy

The Service is not intended for children under the age of 13. We do not knowingly collect Personal Data from children under 13.

13. Third-Party Links

The Service may include links to third-party websites or services. We are not responsible for their privacy practices.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Application or by email. Updates become effective when posted.

15. Contact Us

If You have any questions, concerns, or requests regarding this Privacy Policy, You may contact Us at:

BusyBody Fit LTD 168 Holland Road W14 8AH, London United Kingdom

Email: ziga@busybody.io